Our Vision

Our Long-Term Vision

In the long term, forestry and climate markets rely on trusted, traceable, and transparent systems that integrate small suppliers, support credible climate values, and enable better economic and environmental decisions.

Loupra is the trusted, neutral infrastructure that models, validates, and communicates climate-smart forestry outcomes and supports organized supply across the ecosystem.

Our Core Purpose

To strengthen the connection between forest stewardship and climate impact.

We believe forests are one of our most powerful natural climate solutions, and managing them well requires clarity, coordination, and long-term thinking.

! The Information Gap

Current forestry and climate markets suffer from a disconnected ecosystem. Information is often siloed, inconsistent, and lacks the transparency needed for high-integrity climate claims. This creates significant barriers for small-scale suppliers and investors alike.

Loupra's Solution

We provide the neutral infrastructure required to model, validate, and communicate climate outcomes. By creating a transparent ledger of forest intelligence, we enable better economic and environmental decisions for sustainable supply chains.

Our Strategic Pillars

The foundation of our approach to forest intelligence.

Trust, Transparency & Verification

Deliver traceable, verifiable data and models that stakeholders trust, reducing reliance on assumptions and restoring confidence in forestry and climate markets.

Inclusion & Connectivity

Connect small suppliers, landowners, and fragmented actors into larger markets and decision systems to enable organized, sustainable supply and collective impact.

Credible Governance & Real-World Expertise

Operate as a non-biased, well-governed organization grounded in real forestry and supply-chain experience, ensuring solutions are pragmatic and trusted.

Our Story

Loupra was born from the forest.

Built on decades of hands-on ecological forestry experience, our journey began in the field, learning how forests grow, regenerate, store carbon, and sustain communities when managed with care. Those years shaped how we see the sector today.

The Gap

Loupra was created to address a growing challenge in forestry and climate markets:

the lack of reliable, transparent, and connected information about forest supply and climate value.

Forestry operations, supply chains, and climate initiatives often operate in silos. Information is fragmented. Visibility is limited. Alignment takes effort. We believed there was a better way to connect decisions on the ground with long-term environmental and economic outcomes.

That belief led to Loupra.

Execution

Loupra is built by a team with deep operational and technical experience. Our founders bring together ecological forestry leadership, biomass supply chain execution, and advanced forest planning systems, bridging field realities with digital innovation.

We are building with experience, and building for the long term.

Mathieu Leblanc

Decades of experience in ecological forestry and biomass systems.

Shawn McGrath

Leads renewable energy operations and sustainable biomass logistics.

Kari Easthouse

Expertise in carbon accounting, forest data validation, and ecological planning.

Jesse Moura

Specializes in optimization, modeling, and AI-driven decision support.