Our Story
Our Story

LOUPRA was born from the forest

Built on decades of hands-on ecological forestry experience, our journey began in the field, learning how forests grow, regenerate, store carbon, and sustain communities when managed with care.

Those years shaped how we see the sector today.

Why LOUPRA Exists

The Gap

LOUPRA was created to address a growing challenge in forestry and climate markets:

the lack of reliable, transparent, and connected information about forest supply and climate value.

Forestry operations, supply chains, and climate initiatives often operate in silos. Information is fragmented. Visibility is limited. Alignment takes effort.

We believed there was a better way to connect decisions on the ground with long-term environmental and economic outcomes.

That belief led to LOUPRA.

A Team Built for the Future

Execution

LOUPRA is built by a team with deep operational and technical experience.

Our founders bring together ecological forestry leadership, biomass supply chain execution, and advanced forest planning systems, bridging field realities with digital innovation.

We are building with experience, and building for the long term.

Mathieu Leblanc

Decades of experience in ecological forestry and biomass systems.

Shawn McGrath

Leads renewable energy operations and sustainable biomass logistics.

Kari Easthouse

Expertise in carbon accounting, forest data validation, and ecological planning.

Jesse Moura

Specializes in optimization, modeling, and AI-driven decision support.